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Santa Hustle Milwaukee Event Information

Be a part of one of the largest growing races as thousands of Santas will hit the streets of Milwaukee at the Third Annual Santa Hustle 5k Run/Walk at Veterans Park on Saturday, December 6, 2014 at 8:30 a.m.

Every participant will receive a free Santa hat, beard, and NEW FOR 2014, a dri-fit SWEATSHIRT to wear while running. Come on out for a morning of outrageous holiday decorations, festive music, and a large after party!

Entry Fees

$50.00 (Nov. 23-Dec. 5)


Registration will still be available at Packet Pick-Up this Friday:

Fleet Feet Sports
17550 W Bluemound Frontage Rd
Brookfield, WI 53045

10:00 a.m. – 7:00 p.m.

*Day-of Registration will NOT BE available


Date & Time

Saturday, December 6, 2014
Race start: 8:30 a.m.

Start & Finish

The Start and Finish line will be at Veteran’s Park, Milwaukee WI.

Race Charity

The 2014 Santa Hustle Milwaukee Charity is Playworks Milwaukee.

Playworks’ vision is that one day every child in America will get to play – every day. They create a place for every kid on the playground, a place where every kid belongs, has fun and is part of the game. They offer an essential opportunity for children to explore their imaginations, to connect with other kids and to stretch and grow physically, emotionally and socially. See more at here.

To donate to Playworks, CLICK HERE.

Toys for Tots: Please bring a new, unwrapped toy to the Santa Hustle for Toys for Tots!

The mission of the U. S. Marine Corps Reserve Toys for Tots Program is to collect new, unwrapped toys during October, November and December each year, and distribute those toys as Christmas gifts to needy children in the community in which the campaign is conducted.

Race Packet Pick-Up

Pre-Race Packet Pick-Up will be held at Fleet Feet Brookfield 


17550 W Bluemound Frontage Rd
Brookfield, WI 53045

Friday, December 5:  10:00 a.m. – 7:00 p.m.

Race Day Packet Pick-Up presented by Fleet Feet Brookfield WILL BE AVAILABLE this year.

Saturday, December 6: 7:00 – 8:15 a.m. – PPU will close exactly at 8:15 a.m. – Santa says to come early and be prepared for long lines!


The Hyatt Regency is the Official Host Hotel for the Santa Hustle Milwaukee 5k! Click here to book your hotel room today!

Hyatt Logo 2013 - 2

Santa Hat, Beard, & NEW FOR 2014 A DRI-FIT SWEATSHIRT
Santa Hustle Free Gifts

All 5K Participants will receive a Santa Hat, Santa Beard, and a dri-fit sweatshirt that comes in both men’s and women’s sizes.

Sweatshirt Sizing Charts


Timing and Bibs

The Santa Hustle 5k is an officially timed event using the disposable B-Tag timing system. Timing chips are attached directly to the back of your bib number and are to remain adhered for the duration of the event.

In order to receive an accurate time, please confirm your bib is:

  • Clearly visible on the front of the torso
  • Unaltered and unmodified (Do not fold or wrinkle)
  • Pinned in all four corners
  • Not covered (jackets, runner belts, water bottles, etc.)

There will be timing clocks at the start and finish lines.

Results will be posted on-site, as soon as possible following the event and official results will be posted on our website within 24 hours.

Location & Parking

Location: Veteran’s Park, Milwaukee WI

Parking will be available around Veteran’s Park for free (limited spots), as well as at the surrounding garages, including the Milwaukee Art Museum, for a fee. We highly encourage carpooling, as there may be traffic and limited parking.


The top 3 Male & Female Finishers in each age group for the 5K will receive a customized Santa Hustle medal. The top three overall Male and Female Finishers will receive a Santa Hustle Mug and Medal.

Age groups are as follows:
10 and under, 11-14, 15-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-59, 60-64, 65-69, 70-74, 75-79, 80 and over.

Awards will be handed out for the following categories:

  • Best Group Santa Costumes
  • Best Individual Santa Costume
Gear Check

Gear Check will be available for all participants at the race starting at 7:00 AM. Please use the provided tear off on your race bib and zip tie to use when you check your personal items. Any gear not picked up by 11:00 AM on race day will be transported to our main office at 770 Industrial Dr, Cary, IL. Items not claimed within 30 days will be donated to a local charity.

Strollers, Walkers, and Dogs

Strollers and walkers are allowed. Dogs are NOT allowed. Walkers need to start behind all the runners.

Post Race Party
Santa Hustle Post Race Party

We’re proud to announce Buckhead Saloon as the official 2014 after party location!

Register Now for the Santa Hustle!

Registration is now closed!


Refunds / Exchanges

There will be no refunds or exchanges for the Santa Hustle. No exceptions.