Event Info | Santa Hustle Milwaukee
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Santa Hustle Milwaukee Event Information

Be a part of one of the largest growing races as thousands of Santas will hit the streets of Milwaukee at the Sixth Annual Santa Hustle 5k Run/Walk at Veterans Park on Saturday, December 3, 2016 at 8:30 a.m.

Every participant will receive a Santa hat, beard, lightweight performance hoodie, and NEW FOR 2016 – A FINISHER MEDAL. Come on out for a morning of outrageous holiday decorations, festive music, and more!

Entry Fees

$37.50: First 500 or July 1st
$40.00: July 1- July 31
$45.00: August 1 – November 3
$50.00 November 4 – November 25
$52.50: November 26 – December 2

Date & Time

Saturday, December 3, 2016
Race start: 8:30 a.m.

Start & Finish

The Start and Finish line will be at Veteran’s Park: 1010 N. Lincoln Memorial Dr., Milwaukee WI.

Race Charity

Keep Greater Milwaukee Beautiful (KGMB) is an award-winning non-profit organization that has been promoting sustainability through clean, healthy, and beautiful communities since 1983. KGMB connects individuals to their environment to promote sustainability and environmental justice through education and service opportunities. We support over 59,000 volunteers each year, primarily through our beautification efforts such as clean ups and tree plantings. Each year we work in over 40 schools with over 4,000 students on environmental topics like recycling, composting, and water and energy conservation. Click here to donate to KGMB.

Toys for Tots: Please bring a new, unwrapped toy to the Santa Hustle for Toys for Tots!

The mission of the U. S. Marine Corps Reserve Toys for Tots Program is to collect new, unwrapped toys during October, November and December each year, and distribute those toys as Christmas gifts to needy children in the community in which the campaign is conducted.

Race Packet Pick-Up

Pre-Race Packet Pick-Up will be held at Fleet Feet Brookfield 


17550 W Bluemound Frontage Rd
Brookfield, WI 53045

Friday, December 2:  10:00 a.m. – 7:00 p.m.

Race Day Packet Pick-Up presented by Fleet Feet Brookfield WILL BE AVAILABLE this year.

Saturday, December 3: 7:00 – 8:15 a.m. – PPU will close exactly at 8:15 a.m. – Santa says to come early and be prepared for long lines!


The 2016 host hotel is the Milwaukee Marriott Downtown. To book your discounted room for Santa Hustle Participants only click here.

Or to make a reservation at the Courtyard Milwaukee Downtown, click here or call 800.228.9290 and reference the ASM Santa Hustle Room Block or code ASM. 

Santa Hat, Beard, & Lightweight Performance Hoodie
Santa Hustle Free Gifts

All participants will receive:

  • Santa Hat
  • Santa Beard
  • Lightweight Performance Hoodie
  • 5K Finisher Medal


Timing and Bibs

The Santa Hustle 5k is an officially timed event using the disposable B-Tag timing system. Timing chips are attached directly to the back of your bib number and are to remain adhered for the duration of the event.

In order to receive an accurate time, please confirm your bib is:

  • Clearly visible on the front of the torso
  • Unaltered and unmodified (Do not fold or wrinkle)
  • Pinned in all four corners
  • Not covered (jackets, runner belts, water bottles, etc.)

There will be timing clocks at the start and finish lines.

Results will be posted on-site, as soon as possible following the event and official results will be posted on our website within 24 hours.

Location & Parking

Location: Veteran’s Park, Milwaukee WI

Parking will be available around Veteran’s Park for free (limited spots), as well as at the surrounding garages, including the O’Donnell Parking Garage, for a fee. We highly encourage carpooling, as there may be traffic and limited parking.


The top 3 Male & Female Finishers in each age group for the 5K will receive a customized Santa Hustle medal. The top three overall Male and Female Finishers will receive a personalized award.

All awards will be mailed out after the New Year.

Age groups are as follows:
10 and under, 11-14, 15-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-59, 60-64, 65-69, 70-74, 75-79, 80 and over.

NEW for 2016! All participants will recieve a 5K Finisher Medal!
*Medals designed by the Runolution

SH 5K Medal

Awards will be handed out for the following categories:

  • Best Group Santa Costumes
  • Best Individual Santa Costume
Gear Check

Gear Check will be available for all participants at the race starting at 7:00 AM. Please use the provided tear off on your race bib and zip tie to use when you check your personal items. Any gear not picked up by 11:00 AM on race day will be transported to our main office in Palatine, IL. Items not claimed within 30 days will be donated to a local charity.

Strollers, Walkers, and Dogs

Strollers and walkers are allowed. Dogs are NOT allowed. Walkers need to start behind all the runners.

Santa Hustle Post Race Party


Register Now for the Santa Hustle Milwaukee!

Register Now

or send a PDF Form to:


Adrenaline Sports Management
c/o Santa Hustle Milwaukee
345 N Eric Dr
Palatine IL, 60067

Refunds / Exchanges

Since Santa has many upfront costs for each race, he does have a uniform and strict policy of no refunds, transfers, or deferrals to a future year. Yes, plans do change, holiday season springs many festive activities, and various situations come up, but we feel it is most fair to apply a uniform policy to all, instead of an arbitrary line of who merits a refund and who doesn’t.  All transactions and sales are 100% final, no exceptions. Thank you for your understanding. To sum it up, there are no refunds, exchanges, or deferrals.